BMW is short for Bayerische Motoren Werke AG, literally in English: Bavarian Motor Works. It is a German automobile, motorcycle and engine manufacturing company founded in 1916. It also owns and produces the Mini brand, and is the parent company of Rolls-Royce Motor Cars. BMW is known for its performance and luxury vehicles, and is a global leader in premium car sales.

The BMW logo was designed using Helvetica, which is a grotesque sans serif created by Max Miedinger with Eduard Hoffmann in 1957. Helvetica is a commercial typeface and can be purchased here.

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The Helvetica font identified above is not available for free, please follow the link above and purchase the font. Meanwhile, you can take a look at our collection of fonts for cars, pop music and apparel as well as round-ups of new & fresh fonts around the web.

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In addition to BMW, Helvetica typeface is also used in the following logos, movie posters or album covers etc., including: Post-it, The Dirties, Remember Me, Hershey’s, Microsoft, Fendi, Bad Company, America’s Got Talent, Alien: Covenant, Brokeback Mountain, Captain Phillips, Into the Storm, Microsoft Flight Simulator, North Face, America’s Next Top Model.

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