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PLANO, Texas (July 22, 2019)–Today’s the day sportscar enthusiasts have been waiting for. After more than 20 years of eager anticipation, fans can now purchase the fifth-generation 2020 Toyota GR Supra at Toyota dealerships across the country. The all-new Supra features an exhilarating blend of power, precision, and agility. It pays homage to its predecessors with itstwin-scroll turbo charged in-line six, rear-wheel-drive design, low center of gravity, and optimal weight balance.
The first 1,500 Supras will be Launch Edition models, which are based on the 3.0 Premium grade. Each will be uniquely numbered and have distinctive features signifying the exclusivity and excitement of Supra’s return.
The Supra Launch Edition is available in Absolute Zero White, Nocturnal Black, or Renaissance Red 2.0, each featuring high-contrast red mirror caps and 19-inch forged matte black alloy wheels.
The Absolute Zero White and Nocturnal Black Supra Launch Editions have a red interior. Each of the racing-inspired sport seats have red leather trim, with red leather-wrapped steering wheel grips, and a red center console with carbon-fiber accents.
The Renaissance Red 2.0 Supra Launch Edition features a black leather-trimmed interior, with black sport seats, a black steering wheel and black center consolewithcarbon-fiber accents.
The Launch Edition Supras feature an individually numbered carbon-fiber badge on the passenger-side dashboard, complete with a graphic of Toyota Motor Corporation President and Master Driver Akio Toyoda’s signature. The Manufacturer’s Suggested Retail Price (MSRP) for the Launch Edition Supra is $55,250.
Following the Launch Edition models, Supra will be available in 3.0 or 3.0 Premium versions. The two grades feature the same 335 hp 3.0-liter engine with 365 lb.-ft of torque. An eight-speed automatic transmission with paddle shifters launches the Supra from 0-60 in 4.1 seconds. The Supra 3.0 has an MSRP of $49,990 while the MSRP of the Supra 3.0 Premium is $53,990. Prices do not include a delivery, processing and handling (DPH) fee of $930.
The 3.0 grade has a 6.5-inch display with Bluetooth and iPod capability, as well as Alcantara seats. Navigation and JBL Audio will be an available option.
The 3.0 Premium grade features an upgraded 8.8-inch, wide-format touchscreen display with Navigation, Supra Connect telematics services, and wireless Apple CarPlay compatibility. It also includes a premium 12-speaker JBL audio system, Qi-wireless phone charging, a color Head-Up Display and heated, leather-trimmed seats.
Both grades are equipped with a deft balance of function and premium comfort and convenience features. Keyless Smart Entry, dual automatic climate control, auto-dimming rearview mirrors, rear camera, rain sensing windshield wipers, garage door opener, power folding mirrors, and a leather-wrapped steering wheel are standard.
Standard safety features on both grades, as well as the Launch Edition, include pre-collision system with pedestrian detection, lane departure warning with steering assist and automatic high beams.
The Driver Assist Package brings additional features that will be optional on both grades. It includes full-speed dynamic radar cruise control, blind spot monitor, rear cross traffic alert and parking sensors.
Supra’sbold paint palette will include Renaissance Red 2.0, Nitro Yellow, Downshift Blue,Absolute Zero White, Tungsten Silver, Turbulence Gray, Nocturnal Black and Phantom Matte Gray.
For those who want to configure their dream Supra, the configurator is now up and running on Toyota.com. The marketing campaign for Supra, “Getting to Know You,” also is underway and can be viewed on ToyotaNewsroom.com.
About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. and North America for more than 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands. During that time, Toyota has created a tremendous value chain as our teams have contributed to world-class design, engineering, and assembly of more than 38 million cars and trucks in North America, where we have 14 manufacturing plants, 15 including our joint venture in Alabama (10 in the U.S.), and directly employ more than 47,000 people (over 36,000 in the U.S.). Our 1,800 North American dealerships (nearly 1,500 in the U.S.) sold 2.8 million cars and trucks (2.4 million in the U.S.) in 2018.
Through the Start Your Impossible campaign, Toyota highlights the way it partners with community, civic, academic and governmental organizations to address our society’s most pressing mobility challenges. We believe that when people are free to move, anything is possible. For more information about Toyota, visit www.toyotanewsroom.com.
Nancy Hubbell
469-292-4954
nancy.hubbell@toyota.com
Zachary Reed
469.292.3499
zachary.reed@toyota.com
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Toyota Launches “This Is Our Sport” 2020 GR Supra Campaign
PLANO, Texas (July 15, 2019) – Performance, capability and style are on full display with today’s launch of the all-new 2020 Toyota GR Supra campaign, “This Is Our Sport.” In a nod to Toyota’s sports car heritage, the campaign reflects the excitement Supra drivers will feel in an iconic car designed with them in mind—a car that pushes the limits.
“The return of the Toyota Supra has been a long time coming, and it’s well worth the wait,” said Ed Laukes, group vice president, Toyota Marketing, Toyota Motor North America. “The new campaign highlights the thrill of getting to know the 2020 GR Supra and a rediscovered appreciation for the simple joy of driving.”
Broadcast & Digital
The 30-second, 15-second and 6-second broadcast and digital spots were directed by Ozan Biron. These unique spots highlight the Supra’s exhilarating blend of power, precision and agility and inspire drivers to own the sports car they always dreamed about.
In “Track Day”, Julie Andrews’ “Getting to Know You” provides the soundtrack as driver and car glide harmoniously around the iconic Road Atlanta track, showcasing the Supra’s undisputable performance and style as they get to know each other.
The :30-second spot “Track Day,” from Toyota’s latest campaign “This Is Our Sport,” features the all-new 2020 GR Supra.
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The 6-second spots, appropriately titled “0 to 60”, “Balanced”, “Face Off”, “Joy”, “Ribbon”, “Sport Mode”, and “Walks On Water”, demonstrate the spirit of a new sports car: sleek, stylish, powerful and ready to command any road.
The :06-second spot “Joy,” from Toyota’s new campaign “This Is Our Sport,” highlights the stunning design of the all-new 2020 GR Supra.
The :06-second spot “Face Off,” from Toyota’s latest campaign “This Is Our Sport,” shows off the performance of the all-new 2020 GR Supra.
The campaign creative was led by Saatchi & Saatchi with Zenith Media responsible for TV and Outdoor media buying.
The return of the 2020 GR Supra was announced with a TV spot in February’s “Big Game.” The high-energy spot, “Wizard”, set the stage for the return of Toyota’s iconic sports car after a 21-year hiatus.
Media Placements
“Track Day”, the 30-second spot from the new campaign, will air across motorsports TV programming; a custom long-form video called “Game Of Horsepower” will feature a unique twist on the classic game of H.O.R.S.E. and will appear on Reddit, YouTube, Facebook, Instagram and Twitter; additional custom brand integrations include GQ, Twitter’s @Marvel LIVE, as well as exclusive auto partner of Sports Illustrated’s Fashionable 50 event. Print media includes a custom French door cover where Motor Trend and Road & Track subscribers will receive an exclusive pull-out poster tapping into the nostalgia of ’90s car posters. The Road & Track partnership also features a custom augmented reality (AR) integration, which will allow users to virtually see the Supra in their driveway or garage.
Formula Drift drivers Ryan Tuerck, Ken Gushi & Fredric Aasbø put the 2020 GR Supra to the test in this Game of Horsepower.
Digital partners include Google, Amazon, CBS, IGN and Fast Company with Amobee for programmatic. Social partners include Twitter, Reddit, Facebook and Instagram while audio extensions include Tune In and Gimlet. Out-of-home (OOH) will include high-impact billboards in 17 markets. Additionally, spots will air on national and digital radio as well as within select movie titles in theaters nationwide in conjunction with National CineMedia.
The spots are available for viewing here. For images and credits, please click here.
About the All-New 2020 GR Supra
The all-new Supra will be available later this month in two grades 3.0 and 3.0 Premium, as well as a Launch Edition, which is based on the 3.0 Premium grade. Enthusiasts can get their 2020 Supra at a Manufacturer’s Suggested Retail Price (MSRP) starting at $49,990, with the Launch Edition models starting at $55,250. Both will be powered by a 3.0-liter turbocharged inline six-cylinder engine that produces 335 horsepower and 365 lb-ft of torque and is mated to an 8-speed automatic transmission with paddle shifters. For more information, visit http://www.toyota.com/supra.
About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. and North America for more than 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands. During that time, Toyota has created a tremendous value chain as our teams have contributed to world-class design, engineering, and assembly of more than 38 million cars and trucks in North America, where we have 14 manufacturing plants, 15 including our joint venture in Alabama (10 in the U.S.), and directly employ more than 47,000 people (over 36,000 in the U.S.). Our 1,800 North American dealerships (nearly 1,500 in the U.S.) sold 2.8 million cars and trucks (2.4 million in the U.S.) in 2018.
Through the Start Your Impossible campaign, Toyota highlights the way it partners with community, civic, academic and governmental organizations to address our society’s most pressing mobility challenges. We believe that when people are free to move, anything is possible. For more information about Toyota, visit www.toyotanewsroom.com.
Leigh Anne Sessions
Toyota Motor North America
469-292-5849
leigh.sessions@toyota.com
Marissa Borjon
Toyota Motor North America
469-292-6395
marissa.borjon@toyota.com
Kimberly Harms
Saatchi for Toyota
702-234-9517
kimberly.harms@saatchi.com
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